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Digital Technology and the Information Revolution
POSSIBILITIES for Further Development
of Graphic Arts
by Dragana Kovacic
4/ 6

Example I. Author: Branko Pavic, work:
Themes for large cities, a project
realized at the Kala Institute
,
California, 1996.

The first segment of the project presented graphic works created in a number of phases. First photographs were taken using a digital camera from the roof of a ketchup plant in California. and a high-rise in Novi Beograd, and the surroundings. in a full 360-degree circle. These photo images were reproduced using computer printing, and then a print was made over them, using original woodcut plates.

The poetic foundation for tire graphic event consists of the dynamised observation point, which hints at the Author's urban perceptiveness. This background of the fundamental idea: achieving a new graphic expression by exploring the structural possibilities of different technologies. By combining two technical antipodes (computer print and classic woodcutting), a dialogue has been created between the objective and the subjective, the technical and the sensual, and finally - machine and man. The digitally generated reproduction, enriched by the introduction of a new semantic and structural level, shows that, besides the objective, there is a personal viewpoint of the same perception, transposed into the expression of a gesture accomplished in the woodcut. The personal. immediate visual experience of the surroundings is fortified and extended using digital technology. This does not question the visual, but the authentic here and now of the work. In addition, the technology is also used for exploration in re-examining the usual perception of graphic works of standard dimensions and the possibility of regarding graphic art in space. A dynamic entity has been derived from the aspect of time: the immobility of the work itself vanishes with the observer's movement and the time necessary to perceive the work. Thus the issue of space is actualised: movement through work is suggested to the observer, the distance of passive observing vanishes - the observer should enter the graphic surroundings, and it becomes a new reality.



Branko Pavic, A View from rhe Ketchup Factory, 1998, woodcut over the computer print, 610 x 1117
(realized at the Kala Art Institut, Berkley, California)

Unlike this work, which excludes multiplicity and a large number of copies, but offers the experience of graphic arts in entirety, the following work emphasises to an extreme extent the consequences of the use of mass reproduction.


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